Resume

When it comes to creating content, I do it all: copywriting, editing, email and social media marketing, video and photo production, general creative project management—the list goes on. You can learn about some of my recent projects below, or connect with me on LinkedIn for my complete work history.

Follain clean beauty blog

Follain, Content Marketing Manager

2018-2019

I oversaw all digital and social content for Follain, a startup in the clean beauty space with both e-commerce and brick and mortar retail. This included stories developed for brand marketing campaigns, merchandising initiatives, SEO/lead generation, and more.

I also led photo and video shoots from a creative and project management perspective, and I was responsible for overhauling Follain’s blog, Clean Beauty 101.

review content from Cook's Illustrated magazine

America’s Test Kitchen, Managing Editor of Tastings & Testings

2016-2018

I was equal parts story editor and air traffic controller: responsible for editing and project managing all T&T content, and ensuring we produced meticulously crafted stories and had smart content distribution strategies for each one. I worked across print and digital platforms, with an emphasis on enhancing the digital content experience on CooksIllustrated.com and increasing revenue from affiliate commissions. Though I sat on the editorial team, I was one of the key brand managers for Tastings & Testings.

Original version of Patriots Lifestyle in 2014

New England Patriots, Lifestyle Editor/Assistant Manager of Digital Content

2014-2016

I joined the New England Patriots content marketing team as their first-ever Lifestyle Editor. The goal was to launch a new section of Patriots.com to capture the interest of more casual fans and engage with dedicated fans in a new way. I planned and executed all content, showcasing Patriots Lifestyle’s unique access to team events, personalities, and more. Capturing millions of pageviews in its first few months, Patriots Lifestyle quickly became a model for outside-the-box content marketing for other professional sports teams.